Workshop: Marketing and Branding to Engage Your Community

April 2020 by Kasey Spain and Nikki Reck

Audience: Executive Leadership, Foster Caregivers, Shelter/Rescue Staff & Volunteers

Video Length: 32:20

Learn from shelter branding experts how to identify steps to create and market your No Kill brand to your community. Have a watch party or work along at home during the interactive portion!

This presentation was recorded by Maddie's Fund® at the 2020 American Pets Alive! Conference.

About Nikki Reck
Communications Specialist, Pima Animal Care Center

Nikki started working at Pima Animal Care Center in July 2018, where she had previously worked as a volunteer. She spent 10 years working in broadcast news before that, winning a regional Emmy Award for Best Newscast in 2018. She and her husband Craig have two rescue Chihuahua mixes, and they frequently have a foster or two running around in their home.


About Kasey Spain
Marketing and Communications Senior Manager, American Pets Alive!

With a background in graphic design and branding, Kasey has worked with businesses such as Neiman Marcus, Lincoln Property Company, Chuy's, Choctaw Casinos, TIGI Haircare and many more. With a passion for animals, Kasey was recruited to the City of Austin in 2013 to serve as the first Marketing Manager at Austin Animal Center. When she entered the new role at AAC, there was no marketing department, strategy and very little social media presence or messaging around what Austin was doing toward no-kill from the municipal shelter perspective.

Kasey's design-centered approach has been disruptive to animal sheltering in Austin. After just three years, Kasey had built a thriving marketing department with numerous corporate sponsored events, over 130,000 followers across social media platforms and had designed and rolled out numerous adoption and prevention campaigns, and new signage for the flow of the shelter. Adoption numbers had increased by upward of 200 animals a month and intake reduced by over 2,000 in three years.


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