Marketing the Euthanasia List

February 2020 by Clare Callison, Canine Lifesaving Advisor, Maddie's Lifesaving Academy

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers, Veterinary Team

Video Length: 35:45

This session explores why it is important to understand exactly which animals are dying in your municipal shelter and let people help you to get them out alive. Clare Callison will discuss strategies that have helped save thousands of lives in San Antonio and in communities around the country. Yes, it is scary but yes, it needs to be done.

This presentation was recorded by Maddie's Fund® American Pets Alive! Conference.

About Clare Callison

Before teaching the Austin No Kill Model to students, Clare was the Director of Operations for San Antonio Pets Alive! for five years where she managed the lifesaving teams including intake, medical, adoptions, transport, data, and the mass marketing of urgent dogs on the euthanasia list. She helped develop the largest northern transport program in San Antonio which targets the most at-risk population in the municipal shelter - large dogs. Clare helped build a placement team that markets over 8,400 dogs per year at the city shelter that are at immediate risk of euthanasia.

Because of her heavy involvement, San Antonio has gone from a 28 percent save rate to 90 percent over three years. Clare enjoys helping others seek lifesaving solutions to common challenges that exist in working in a high-volume, fast-paced rescue environment.


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