Video Length: 44 minutes
Whether you're a tech genius or your flip phone confuses you, this session will increase your reach through the power of online and email fundraising. Raising funds and increasing supporter loyalty suit these digital channels so well, so come learn how to test and try new things to find out what works for your organization. You can grow your base of supporters and pay for more programs using the brave new world of online, mobile and email fundraising. This is a presentation from the 2015 Best Friends National Conference.
Sue Citro, Best Friends®™ chief digital officer, is responsible for leveraging the organization®™s digital/mobile efforts and helping the organization to work in new ways by setting up an enterprise-wide digital strategy. Before joining Best Friends, Sue led new digital expansions for the Nature Conservancy in Asia and Latin America. She also grew the organization®™s U.S. digital revenue practice into a steady and reliable funding source. She started her career working at Peace Corps headquarters, followed by time at a direct-mail agency and four years testing and piloting email strategies to drive e-commerce sales for Barnes & Noble®™s magazine subsidiary. Later, she led the digital consulting division at a company since acquired by Blackbaud. Sue holds a master's degree from Johns Hopkins University and published a thesis that examines the Internet®™s changing role and impact on public service advertising. She lives in Massachusetts with her husband, Jeremy, and their rescue dog, Brody the Rottweiler.