March 2019 by Clare Callison, Canine Lifesaving Advisor, Maddie's® Lifesaving Academy

Audience: Executive Leadership, Foster Caregivers, Shelter/Rescue Staff & Volunteers

Video Length: 62 minutes

Scrutinize and Market the Euthanasia List

This talk explores why it's important to understand exactly which animals are dying in your municipal shelter and how to let people help you get them out alive. Clare Callison will discuss strategies that have helped save thousands of lives in San Antonio. Yes, it is scary, but yes, it needs to be done. This presentation was recorded by Maddie's Fund® at the 2019 American Pets Alive! Conference.

About Clare Callison

Before teaching the Austin no-kill model to students, she was the Director of Operations for San Antonio Pets Alive! for five years where she managed the lifesaving teams including intake, medical, adoptions, transport, data, and the mass marketing of urgent dogs on the euthanasia list. She helped develop the largest northern transport program in San Antonio which targets the most at-risk population in the municipal shelter - large dogs. Clare helped build a placement team that markets over 8,400 dogs per year at the city shelter that are at immediate risk of euthanasia. Because of her heavy involvement, San Antonio has gone from a 28% save rate to 90% over three years.