January 2017 by Kristen Auerbach
Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers
Video Length: 46 minutes
There IS a difference and it's a big one! In this session, you'll learn 15 must-know rules for maximizing your lifesaving potential with social media. Kristen speaks and publishes nationally about this subject and her social media guidelines have been featured in Animal Sheltering Magazine, the Huffington Post, BarkPost and on the Animal Farm Foundation blog. Regardless of whether you're a shelter or a rescue or your role in your organization, we promise you'll never look at social media the same way after viewing this workshop. This presentation was recorded at the 2016 American Pets Alive! Conference.
About Kristen Auerbach
Kristen Auerbach is the Deputy Chief Animal Services Officer at the Austin Animal Center in Austin, Texas. The Austin Animal Center is a national leader in no-kill animal sheltering, saving more than 94 percent of the 18,000 animals that came through its doors last year. Kristen previously served as the assistant director at the Fairfax County Animal Shelter in Fairfax, Virginia, where she helped to overturn pit bull adoption restrictions, double adoptions and cut euthanasia in half, bringing Fairfax County to no-kill. Kristen presents and writes regularly on a variety of subjects, including breed labeling, reduction of shelter intake, innovative foster care and social media for animal welfare leadership. Her efforts have been featured in numerous national publications and websites, such as Animal Sheltering magazine, the Huffington Post, BarkPost, the Dodo and Buzzfeed, and on TV networks, including CNN, Fox and ABC.