Using Technology to Increase Return to Owner

March 2020 by Gina Knepp, National Shelter Engagement Director, Michelson Found Animals Foundation and Bobby Mann, Communications Manager, City of Sacramento Front Street Animal Shelter

Audience: Executive Leadership, Shelter/Rescue Staff & Volunteers, Veterinary Team

Video Length: 44:30

The national average shows us that when animals end up in animal shelters, only 15-20% of dogs and 2% of cats return home. Come learn from RTO expert Gina Knepp of Found Animals to learn how to increase your organization's RTO and attain a higher return to owner rate through innovative, progressive and proactive programs.

This presentation was recorded at the 2020 American Pets Alive conference.

About Gina Knepp

Gina recently retired as the Animal Care Services Manager for the Front Street Animal Shelter - City of Sacramento. She currently has an exciting new role as the National Shelter Engagement Director for Michelson Found Animals Foundation. Just 7 years ago Gina was new to the animal industry and Gina transformed what was once the worst-performing shelter in town to one of incredible lifesaving.

Through the development of creative and zany programs, Front Street was rebranded and has flourished under her leadership. Community partnerships and relationships with Sacramento's residents and businesses have resulted in making Front Street a household name. Serving the city limits of Sacramento, with an animal intake of 12,000 critters per year, the State's Capitol shelter is now a vibrant hub of activity, energy, and success.


About Bobby Mann

Bobby's incredible expertise and creativity is particularly evident by the success of Front's Streets use of social media platforms. Bobby took Front Street's Facebook from 600 followers to over 175,000 followers, developed several stories that went organically viral and developed a strong community engagement platform that has resulted in increased adoptions and donations. His duties also include oversight of the customer service team, licensing initiatives, offsite adoption events, satellite adoption center and public/private partnerships.


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