Using Your Data for Strategic Planning

March 2019 by Ellen Jefferson, DVM, Lars Rabbe and Lee Ann Shenefiel

Audience: Executive Leadership

Video Length: 45 minutes

Using Your Data for Strategic Planning

Join Maddie's Fund's CIO Lars Rabbe and Austin leaders, Dr. Ellen Jefferson and Lee Ann Shenefiel, as they explain how you can use your data to set achievable lifesaving goals in your organization. By the end of the presentation, you will be ready to make and implement strategic goals based on your organization's data. This can apply to any level of learner because goal-setting is important to all of us. This presentation was recorded by Maddie's Fund® at the 2019 American Pets Alive! Conference.

About Dr. Ellen Jefferson

Dr. Jefferson graduated veterinary school in 1997 and started her career in private practice. In 1999, in response to an 85% death rate at the city shelter, she started Emancipet, a low cost and free spay/neuter clinic in an effort to decrease the number of homeless animals. In 2008, still not satisfied with how fast the city of Austin was moving towards no-kill status, she stepped in as Executive Director of Austin Pets Alive! Since 2008, Austin Pets Alive! has been the driving force to bring the entire city of Austin to a greater than 90% save rate and the largest no-kill city in the US, and to redefine what no-kill means, as Austin's save rate now approaches 98%. Dr. Jefferson was unanimously chosen as the first recipient of the Avanzino Leadership award, named for the father of no-kill and given for her outstanding contribution to the no-kill movement.


 

About Lars Rabbe

Lars Rabbe is the Chief Information Officer of Maddie's Fund and has over 30 years of executive-level IT experience. He successfully developed, acquired, and implemented large company-wide systems in many industries, including high tech, financial services, media, and retail. Lars co-founded the CISE (Consortium of Information Systems Executives) and serves on a number of boards and advisory boards. He is a current board member of the Humane Society of Silicon Valley. Lars has lived with cats, dogs, horses, goats, pigs, and donkeys, and now has a family of five rescue cats.


 

About Lee Ann Shenefiel

Lee Ann previously served as the Interim Chief Animal Services Officer at Austin Animal Center in Austin, Texas overseeing Animal Protection, outreach and prevention programming and the center's volunteer program. Prior to coming to Austin, Lee Ann was the Business Operations Manager at the Fairfax County Animal Shelter in northern Virginia and has over a decade in public service with a focus on connecting the community and government resources. In 2016, Lee Ann was recognized with the 2016 Lifesaving Award from APA!. She is also a member of the National Steering Committee for Best Friends Animal Society.


 

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