Fundraising for Animal Welfare Organizations - Part 4: Understand Your Prospects

March 2019 by Kim Klein

Audience: Executive Leadership

Video Length: 21:20

This seminar is for executive directors/CEOs, board members and staff/volunteers who play a key role in fundraising for your organization. It is suitable for organizations of any size. While it's beneficial to have some prior knowledge of fundraising, the presentation is appropriate for quick-learning beginners as well as seasoned fundraisers who are eager to learn how to engage others in fundraising.

In this fast-paced, 7-part workshop, you will learn:

  • What a systematic and disciplined fundraising program looks like.
  • Why building a broad base of donors is the best method of fundraising, and how it can easily be integrated with community awareness and mobilizing volunteers.
  • How to encourage and train your board and other volunteers to raise money.
  • How to build or expand a base of individual donors, including how to create a clear and compelling case, identify prospective donors, ask for money in person, and build a team of people willing to ask.

This presentation was recorded at the Maddie's® Pet Projects in Nevada 2019 Fundraising Seminar and made possible by the generosity of the Dave & Cheryl Duffield Foundation and Maddie's Fund®.

Part 4: Understand Your Prospects
Donors are on a trajectory. Segment your donors by their preferences. Donors are not all alike, for instance, people who love to be involved with fundraising events are different from people who would rather stay home with their pet. Exercise: What are your challenges?

About Kim Klein

Kim Klein is the author of five books, including the classic text, Fundraising for Social Change, recently released in a seventh edition. She also wrote Reliable Fundraising in Unreliable Times, which won the McAdam Book Award in 2010. Kim has provided training and consultation in all 50 United States, five Canadian provinces and 21 other countries. She is a lecturer at the School of Social Welfare at the University of California, Berkeley, and has served as guest faculty at the Haas School of Business at UC Berkeley and Concordia University in Montreal.


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